NYC Advertising Externship
Let creative students gain skills learning from NYC companies and professionals in our work-based learning program
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Program Overview
The New York City Advertising Workplace Challenge program is designed in partnership with the NYC Department of Education.
This unique work-based learning program will help NYC students gain deep insight about how future careers in advertising can take place in a 21st century entrepreneurial business. This challenge asks students to attempt to sell the impossible and grow a future focused, creative mindset.
Students will experience what it is like to work at a “start up” company and to build a campaign to sell their innovative products and services which rely on advanced technologies. “Start ups” are “creator spaces” where imagination drives the creation of and the marketing of products. Our partner companies produce and sell items which enhance lives by using artificial intelligence, robotics, Nanotechnology and machine learning.
Students will meet company staff at their workplace in order to learn about the company's vision, products, and services so they can design a marketing campaign that speaks to the company’s target audience. Participants will work in teams that will compete to design the best campaign. Every team will receive advice on their campaign from an advertising professional. Students will also meet regularly with our challenge leader who will provide instruction and guidance. In addition, students will attend lectures by influential guest speakers who will lecture on entrepreneurship and startup culture.
NYC Advertising Program
| Dates | Time | Type | Details |
|---|---|---|---|
| April 6th | 3:00 pm - 5:00 pm EST | Virtual | Kick off and Orientation |
| April 8th and 11-14th | 10:00 am - 3:00 pm EST | In Person | Workshops and activities |
| April 17-21st | 4:00 pm - 6:00 pm EST | In Person | Team project prep, advertisement launch, and networking |
| April 22nd | 12:00 pm - 4:00 pm EST | In Person | Final Event with Team Competitions and Mock Interviews |
April 6th
Time: 3:00 pm - 5:00 pm EST
Type: Virtual
Kick off and Orientation
April 8th and 11-14th
Time: 10:00 am - 3:00 pm EST
Type: In Person
Workshops and activities
April 17-21st
Time: 4:00 pm - 6:00 pm EST
Type: In Person
Team project prep, advertisement launch, and networking
April 22nd
Time: 12:00 pm - 4:00 pm EST
Type: In Person
Final Event with Team Competitions and Mock Interviews
Program Includes
Program Kick off at NYC Company
An event to get students excited about the workplace challenge, see a day in the life at an NYC startup company, and begin networking with professionals.
Guest Speakers
Inspiration from thought leaders in advertising, technology and entrepreneurship also for networking and future references.
Work Site Tour
Students visit an NYC start up company to experience life as a professional and what it takes to take a business from concept to launch.
School Site Learning
In-person class at designated NYC School sites providing professional guidance and work-based learning about how best to launch their campaign and bringing together the entire package.
Focus Groups
Students will continue to connect with their designated client company sessions to increase their understanding of the company and product goals. Work may be checked through multiple focus groups as the campaign evolves so that professionals can give rounds of feedback and gauge students' work.
Competition
Students will compete against other teams based on their overall advertising campaign and other key elements of how they supported their client and produced the best/focused campaign for their client.
Final Presentation
Final presentations will be at a worksite or designated location for all groups to share their final pitch, deliverables and share their outcomes. This is part ceremony, part celebration, part networking, and part final competition with awards handed out to winning teams.
Backed by industry
Donnie Javed is the Head of Marketing for Stack Blue Digital Marketing Agency and also manages his own marketing agency, Adverb. He has guided political campaigns, launched mobile apps, worked with multiple startups, and taught classes at Baruch College. Currently, he is a permanent advisor to Baruch's Executive MBA program, providing real world insight and strategies from a marketing lens. Donnie grew up in Astoria, Queens and attended NYC Public Schools.
"By participating in this workplace challenge with the amazing team at MECA and Work ED, a student can gain valuable insight on what it would be like to work in a startup and digital advertising team to discover if this industry is a good match for the student's career goals and interests, talents, skills and personality."
Carol Sun, an artist and educator who grew up in the Bronx and attended NYC public schools. Today she is well known for her innovative curriculum and leadership in career technical education for creative workforce training. Prior to becoming a teacher, she was a graphic designer and adjunct college professor at Cooper Union and Parsons New School.
